Sunday, December 18, 2011


Beauty Shoot in NYC. Photographer: Daeja Fallas. Hair & Makeup: Jessica Hoffman. Model: Clara Samuelsson of MC2. 

I just adore the soft, ultra feminine makeup and the messy bed head... but my fave just might be that fishtail at the end of the video... what do you think? 

Enjoy translucent... 

Tuesday, September 27, 2011

Maybe She's Born With It...

You ARE born with it! With beauty, value and purpose.

I had the opportunity to chit chat with the Glamourous Maybelline Supermodel, Jessica White during NYC Fashion's Night Out and I just love what she had to say about cultivating and embracing inner beauty.

Here is her best inner beauty tip!

For more stories and interviews on Inner Beauty, please visit

Sunday, September 25, 2011

Fame NYC Fashion Show

11 hours will fly by when you're doing something you love. Once again, it was an honor to be on such a warm, wonderful, talented team of artists from The Hair Room Service NYC. I'm truly inspired and stretched every time I work with Owner & Lead Stylist, Michael Duenas and Lead Stylist, Kerrie Urban (pictured below), I always leave stronger. The Proverb, "Iron Sharpens Iron" is so relevant within the Industry as well as in your personal life. You should surround yourself with people you learn from and from whom you're empowered by. Likewise, you should do the same to others.

So take a peek at the behind the scenes images of The Hair Room Service and our hair care sponsors Schwarzkopf & Salon Tech Tools at the NYC Fame Shows... and I hope you'll be inspired too!

I particularly fell in love with Schwarzkopf's OSIS, 'Dust It' mattifying powder. It's fantastic to have in your hair kit for those times you need texture, volume and oil absorbing powder pronto. Also Salon Tech's Ceramic Flat Iron works like a Charm!!

I was a model for my fellow stylist who created this beautiful collection of braids, which includes a french braid and a fishtail. So cool!

Owner of Hair Room Service, Michael Duenas at work creating a faux bob on our model. She arrived with stick straight hair too! He works wonders!

Friday, September 9, 2011

Backstage with Rae Morris

While working with an incredible Hair Team, The Hair Room Services NYC, at the Fame Shows... I ran into this lovely and oh-so-extremely-talented Makeup Artist, Rae Morris! What a delight to chat with her again and learn all about her new (& very impressive) Brush Collection! I can't wait to get my hands on them, especially her foundation brush... trust me, you've never seen one like this before!

More to come, but for now, here's a behind the scenes peek!

Monday, August 8, 2011

Sunday, August 7, 2011

NY Fashion Week Beauty Documentary


Come with me to the most exclusive Fashion Event of the year, to the Mercedes Benz New York Fashion Week, and even better... I take you backstage! As a makeup artist, I strive to create beauty & harmony with each face; as Founder of Pure Beauty Project, I long to see women recognize their value and accept their individual beauty.

I set out to ask the industry, "What's the most Beautiful thing about a woman?" You're gonna be surprised at their answers and inspired by their authenticity.

Watch as Supermodels, Celebrities, & Artists speak to us on 'The Depth of Beauty'.

Filmed backstage at the Mercedes Benz New York Fashion Week at The Lincoln Center.

Filmed & Edited by Jessica Hoffman

Friday, July 22, 2011

Artist at Work

I just love the gift of Makeup! I spent an enjoyable evening working on 3 lovely ladies (who just happen to be sisters!) and making their skin just GLOW! Along with shimmer and smoke (the eyeliner that is) we had tasty treats and lots of laughs.

It's a win-win for this model-artist relationship, we both leave happy!

Winning products from tonight's workshop:
Light Up Lip Gloss in Passion
Mineral Powder
Eye Shadow Quad in Dark
All by Artistry

Makeup Artistry: Jessica Hoffman
Contact me for information on hosting your own Makeup Workshop!

(Can you see the ballerina in me?! haha)

Saturday, July 9, 2011

Cool as Eyes

With Shelby's warm complexion, these cool colors really make a statement.

Step into the spotlight- or moonlight,for that matter- with an ocean of Icy Sea Foam Green & Blue, Metallic Gray, Smokey Violet, and a Glossy Silver cream.

Cream product is the secret weapon in this look.
I used:

MAC Eye Paints
Makeup Forever Cream Color Palette on the eyes
Laura Mercier Illuminating tint SPF 20
Makeup Forever Uplift
Tarte Cheek Stain on the Skin.

Hair & Makeup: Jessica Hoffman
Model: Shelby Lynn Taylor
Photographer: Jojo Serina

Tuesday, June 14, 2011

Summer in September?

While creating the concept for Flux Magazine's Beauty Editorial for this lovely face...

I came across some NY fashion Week inspired fall beauty trends that look super-summer-sexy. Looks like September will be bringing us waves of color we thought only happened in August! I'm likin this forecast!

Be on the lookout for my rendition of these, and many more fall beauty trends coming early September to the sophisticated pages of Flux Hawaii magazine.

Saturday, May 14, 2011

Makeup 101

Did you go to school for Makeup?

I didn't attend school for my profession. Working, attending workshops, reading books and studying magazines became my school. I learned my craft as I went and I was always making sure I was around people who inspired me and people I could learn from. I went to FIDM, Fashion College where I studied Visual Communications. I learned the theories of color and design, which helped me as an artist. I also learned how to market a creative business, plan events, wardrobe style and various other skills that helped me along my way as a freelance makeup artist and business owner. I put myself through college while working as a Hair & Makeup Artist. I continue to soak up all the knowledge I can, I continue to push my self, my creativity and my courage. I recommend if you're a Makeup Artist to make sure you're attending Trade shows! Here are a few NOT to miss...

IMATS. International Makeup Artist Trade Show. I was totally inspired by my time at the trade show in Pasadena and ran into some ol' favorites including Dany Sanz of Makeup Forever, Sharon Gault aka Mama Makeup, and met some new inspirational artists including the incredible, Rae Morris and the Creator of IMATS and The Makeup Artist Magazine himself, Michael Key.

The Makeup Show: which starts TODAY (May 15 &16th) in NYC! I so wish I can be there for this spectacular display of talent!! Some of the gurus I'd love to see if I were in the Big Apple this weekend would be... Billy B (whom I had the pleasure of running into while at the MAC store at The Grove in LA!), Charlie Green, Patti Dubroff, Reggie Wells, Sam Fine and other stars!

Enjoy Life. Live Beautifully. Keep Creating. And don't be afraid to Play with Makeup!

Thursday, May 12, 2011

An interview...

I had the honor of being asked to be interviewed for a Senior Project. I love to share my story and passion with young artists! Here are a few of my answers (1 of 11 questions), thought I'd also share it with you!

1. What made me become a makeup artist: a Dream and an opportunity, with a lot of dedication, passion and courage! I grew up dancing, so makeup application was a natural part of every performance or concert. As young as I can remember I loved playing dress up and doing makeup. I practiced on my sisters and friends, and at 16 I went and applied for a job at Glamour Shots. It was working there for 2 years that I was able to get my hands on faces of all ages, all ethnicities, all colors. I gained a tremendous amount of experience and love for my craft during those 2 years! At age 18, I met and started working with a celebrity Photographer, who I ended up working with for the next 10 years! I became a makeup artist, because I followed my dream and just NEVER STOPPED doing it, I NEVER GAVE UP!!

Wednesday, April 13, 2011

Red My Lips....

So here is a quick teaser from a Beauty shoot I did last night with photographer: Jojo Serina. We didn't even begin this shot until after 1 am, when we were done with our photo shoot for CLOTH Hawaii.

I grabbed my Makeup Forever Pigment Palette and painted on red cream color all over my eyelids (more pics to come soon, I promise!) and with the same color, all over my lips. I finished with a cherry color lip gloss and voila! Here is what we did in the wee hours of the morning.

Don't these shiny, candy-apple red pumps look delicious enough to eat?

Makeup / Model: Jessica Hoffman

Friday, April 1, 2011

I heart NY, let me count the ways...

Ahh, New York. I'm so looking forward to seeing you again. To feel the wind take my hair as I zip through the city in a crazy cab, to sense the sun on my shoulders as I stroll through Central Park, to hear the sound of stilettos make their way across cobble stone roads of the Meat Packing district, and of course to ooh and ahh over the latest and greatest fashion, beauty and architecture that can only be captured in the Big Apple.

I can't wait to work and schlep around my hair and makeup kit to fabulous sets and studios. To meet glamourous and driven artists, to paint the prettiest faces and to enjoy the chicest shows and runways. I've been so incredibly inspired attending the past two September Fashion Weeks in NY, I absolutely crave being backstage, interviewing models and celebs on inner beauty, and I heart being on the hair and makeup teams of the most talented artists in the world.

Why wouldn't I want to go back to New York? This time, for a bit longer, perhaps? As I plan my fall return to the City that never sleeps, I came across this gem on Vogue Diaries and thought it would be appropriate to share it with all of you.

Until I return, I at least have to melt my heart.

I heart NY.

Tuesday, January 4, 2011

Inspired! Day 3 & 4

(1/3/11) 3. Admiring the Work of Others: I caught this moment while I was backstage at the Zac Posen show in NY during Mercedes Benz Fashion Week. The look was created by Global Makeup Artist, Charlotte Willer for Maybelline Cosmetics. I had an opportunity to interview her after the show. One of my favorite things she said regarding the idea of beauty was, "it's imperfection that people love." She also said she had a blast creating this look for Zac! I had a blast taking pictures of her work. (check out her nails too)

(1/4/11) 4. Makeup as Art. Coloring outside the lines makes me smile. I delight in creating makeup that you wouldn't necessarily wear on a day to day basis, but something you would photograph and hang up in your room. I'm inspired by the Arts and Craft Store, examining the colorful items that catch my eye and envisioning how I can use it as makeup or in the hair. Here's a look I produced, along with the help of my sister Maria Blaich who keyed the hair.

Sunday, January 2, 2011

11 Things in 11 Days that inspire me.

Happy New Year Beauties!

1/1/11... it just sooounds so new and fresh. I love being able to swipe the slate clean, don't you? And when better to do so, literally and figuratively, than Jan 1st. And this year is special. It's the genesis of a decade. It's an invitation to imagine a clean palette. It's an invitation to create.

For Artists, creativity is everything. This year... embrace the artist within your own heart.

11 things in 11 days that inspire me as an artist (in random order):

(1/1/11) 1. My Makeup Kit. I get inspired all over again when I clean out my kit and especially when I add to it. I recommend every makeup artist or enthusiast to attend the IMATS (Int'l Makeup Artist Trade Show) It is the makeup artist's equivalent to Disneyland for a child! Here is an image from my makeup kit and my assistant's kit at a shoot in Kitchen Studios in New York. This was a colorful shoot for 3 models, so my kit was a bit more grandiose than usual.

(1/2/11) 2. Bare Naked Faces. We're all so unique and so intricately detailed in our design. Each face is unlike the other. I love looking at women's faces, either made up or not. There's a beauty about a bare face that intrigues me... and it's very inspiring. It's so vital as a woman to renew our minds on a daily basis and be confident in the fact that you are unique. You don't look like any other person, so stop trying. Do not compare yourselves to others. Period. I love that our Creator was so brilliant, he never duplicated a design! Be original. Be proud of being who you are... no one else can do it quite like you.