Ahhh....

Clean Makeup with a pop of bold color... one of my favorites, and oh so refreshing. 

On eyes: Makeup Forever Cream Pigment Palette / A blend of the red and pink. 

Shot by Daeja Fallas

LOST and found...

What a delightful reunion I had with 10 of the most beloved characters on LOST as they gathered together on the north shores of Hawaii to shoot for Entertainment Weekly with Michael Muller behind the lens. I had the pleasure of being on a great team as a groomer. I worked with Michael Emerson and Jorge Garcia. Farewell LOST... you will be missed. 

Glam Goddess Preparation...

Preparing my makeup kit for Living Local's Glam Goddess' Makeover Debut! We filmed today at the lovely Salon Blanc in Honolulu, Hawaii. I can't post pictures yet of our winner, Kehau... but I will tell you, this experience was one of the most rewarding makeovers I've ever done. When I handed Kehau the mirror so she could take her first look at her new makeover, there was a moment of silence before she burst into tears of joy... that had the whole Glam Team getting teary-eyed as well. It's moments like these that really strengthen my love for what I do and the people I'm blessed to work with. 

Stay tuned for all of the Glam Goddess reveals and info! This Thursday at the Friends in the City Soiree... our blessed winner, Kehau will strut her stuff as she celebrates her Dream Makeover!  

GLAM TEAM: Bernadetter Baraquio of Living Local, Crystal Pancipanci of Panci Style styling it up / Alan V of Salon Blanc cutting it up / and yours truly coloring it up! I can't wait to show you the before and afters! 

Pure Beauty Project + Guess by Marciano + Modern Luxury Hawaii Magazine

You're cordially invited to:

 Pure Beauty Project's First Fundraiser of the Year!

Mark your calendars for Thursday April 29th, for the Guess by Marciano and Modern Luxury Hawaii Magazine Private Cocktail Reception hosted by Jessica Hoffman. Click on the image below for all the details and remember to rsvp to: guessrsvp@guess.com

FOR IMMEDIATE RELEASE

Press Contact:

Rachael Matican

GUESS?, INC.

P: (212) 852-0534

E:  HYPERLINK "mailto:rmatican@guess.com" rmatican@guess.com

GUESS by Marciano & Modern Luxury Hawai‘i magazine Celebrate a Night of Spring Fashion

Teaming up to Support the Pure Beauty Project

New York, NY – April 23, 2010 - GUESS by Marciano, the fashion forward lifestyle brand famous  for its trendsetting styles, and Modern Luxury Hawai‘i magazine, are thrilled to be celebrating an exciting new season of spring fashion with a private cocktail reception. This exclusive event, hosted by Jessica Hoffman, will take place at the GUESS by Marciano store at the Royal Hawaiian Center on Thursday, April 29, 2010 from 7:00 – 9:00 PM. A portion of the evening’s proceeds will go to the Pure Beauty Project, a program under Positive Connections, Inc.  

Jessica Hoffman, celebrity makeup artist and hair stylist, beauty journalist, model, and actress, is the perfect fit to host this spring shopping event in style. Jessica started the Pure Beauty Project to educate women on having a positive self image and self worth. Pure Beauty is committed to empowering women through their biannual conferences and events providing leadership building and mentorship opportunities. Pure Beauty Project is a part of Positive Connections, Inc., a non-profit organization dedicated to motivating local community members to develop positive connections with themselves, family, and others. 

“We’re so thrilled to be celebrating another great season of fashion at the Royal Hawaiian Center Store. Honolulu is the ideal location to host this event as it is full of the sophistication and energy that goes hand in hand with the GUESS by Marciano brand,” says Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS?, Inc. “This event not only allows us to showcase the newest collection but also to introduce our customers to the Pure Beauty Project, a phenomenal organization making a difference in the lives of young women, that we are proud to bring attention to.”

Local tastemakers and influentials will enjoy savory hors d'oeuvres and cocktails, while browsing the latest spring must-have styles from GUESS by Marciano’s full line of glamorous, unapologetically sexy clothing, accessories, shoes and handbags. Along with every purchase, shoppers will have the chance to sign up for M Loyalty, the loyalty program from GUESS by Marciano, as well as receive an exclusive gift with purchase including products from GUESS by Marciano, Modern Luxury, philosophy, OPI, Youngblood Mineral Cosmetics, Kiss My Face and many more. Guests will also receive a 20% discount on their purchase when they donate a minimum of $5 Pure Beauty Project. 

About GUESS by Marciano

GUESS by Marciano, the first brand extension from GUESS, Inc., follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront.  This contemporary runway-inspired collection, designed for the fashion forward woman, is daringly sexy, yet has highly sophisticated style that represents pure glamour in everyday fashion. GUESS by Marciano designs, markets and distributes full collections of women’s apparel as well as accessories. GUESS by Marciano boutiques are located in North America, as well as international metropolitan centers throughout the globe. You can also find the GUESS by Marciano collection in select flagship GUESS store locations, specialty stores, and online at  HYPERLINK "http://www.GUESSbyMarciano.com" www.GUESSbyMarciano.com 

About Modern Luxury Hawai‘i 

Modern Luxury Media, LLC ("Modern Luxury") is the largest publisher of city-regional magazines in the United States, currently publishing magazines across 13 major metro markets including: New York, Chicago, Los Angeles, San Francisco, Miami, Dallas, Houston, Washington, D.C., Atlanta, Honolulu, San Diego, Orange County, CA and Napa/Sonoma, CA. Modern Luxury Hawai‘i launched in December 2006, each issue is printed in both English and Japanese. Focused on "luxury lifestyle," including fashion, jewelry, dining, travel, design, automotive, art and architecture, Modern Luxury specifically targets the affluent reader.  Founded by brothers Michael and Stephen Kong in 1993 in Chicago.  HYPERLINK "http://www.modernluxury.com" www.modernluxury.com

Little Miss

ESPN's lil Miss Jamie Little was a doll to work with today! We shot in Newport Beach, in the studio of Michael Voorhees and out on location. Here is a behind the scenes look at the makeup room... where it all begins! 

Breaking into the Beauty Biz

My inbox has seen its fair share of emails from inquiring minds wanting to know the ‘secret to my success’. While this is a loaded question and my reply could easily take on the look of a novella - let me make it simple: Here are my 7 recommendations to breaking into the beautiful world of beauty. 

1. Be a Beauty Bookworm: Read and collect as much knowledge as you can from books, magazines and online resources. I have 3 ring binders overflowing with inspirational tear sheets (pages from a magazine) of makeup I love, tips and tricks Iuse and products I can’t wait to get my hands on. 

2. Practice makes Perfect Makeup: Put your knowledge to the test! Get your brushes on all the pretty faces you can. I would practice on my sisters and friends all the time to increase my confidence and skill. (I still do!) This is possibly the most empowering step. Honestly, you can't practice enough! Never stop learning, never stop playing, never think you know it all, never stop desiring to grow as an artist and as a person! 

3. The Bold and the Beautiful: This is a career in which you have to display confidence if you wish to have your clients put their confidence in you. Believe in yourself and in your work! Steps 1 & 2 will get you to step 3! Words of life & inspirational images taped to your mirror at home will help you along this journey. If God has called you to this, he will equip you for this! “One important key to success is self-confidence. An important key to self-confidence is preparation.”

4. Gift with Purchase: Immerse yourself in the Beauty Industry. Get a job as a makeup artist or around makeup artists! Learn from doing and also watching. Put yourself in an environment where you can see and do makeup. Sephora and Cosmetic Counters are a great way to begin. You also have the opportunity to own your own cosmetic business; Artisty is a trusted brand that will allow you to start making retail profit right away. In fact, I have a team of makeup artists who are reaping the benefits of working from home and painting faces at the same time! Internships are educational and can be exciting - seeing first hand from seasoned professionals. I have an intern and makeup assistants whom I love having around- not only do they lighten my load, I get to help them jump start their careers too. I started my makeup career at Glamour Shots (a photo studio), then went to a makeup counter (Prescriptives & MAC), all along I was working with photographers and collecting images for my book! Which leads me to my next tip...

5. Testing- 1,2,3... : It is vitally important to work with photographers... and gooooood ones at that! My first fashion photographer I worked with, was celebrity photographer, Dominic Petruzzi (DominicPetruzzi.com) He taught me a wealth of knowledge and continually pushed me to up my game. I’m so thankful for him. That was over 10 years ago, and counting. You’ll be working on TEST shoots to initially build your portfolio. Testing is done when you need pictures to build your portfolio- there is no client- just you, the model and the photographer (possibly Hair and Wardrobe stylists too) Expect to do work for free, especially when first starting out, later you can charge for tests- ‘paid tests’. I started working with modeling agencies, doing hair and makeup for the new models. This helped me create my portfolio, which acts as a visual resume. It gets you work, so work to get it right! 

6. Tools of the Trade: Build your kit - you can't do makeup without it! If you can purchase at least one product per week, your kit will grow. Do expect to put some money into it, this is your start up cost for running your own business. Make sure to keep track of everything you do and spend for your resume and taxes. Working in the industry will provide you with discounts. MAC offers a discount too. You'll need a business card and one other proof of work to get a 40% card for MAC. Becoming a rep for Artistry allows you to recieve up to 40% off as well. Email me for more info. Most major cosmetic companies offer an industry discount, you just have to go through corporate and they require tear sheets, credits and agency representation. 

7. “Hello World!”: Now that you have the tools, technique and confidence.... let the world know you’re ready to start as a Makeup Artist. Make simple business cards and print them cost effectively online (overnightprints.com or vistaprint.com). Create a ModelMayhem.com page, a Facebook page and twitter. Use the social networks in your favor. Spread the word to family and friends and create a referral incentive (“refer 2 clients to me, recieve a free makeover” for example) Make sure you only upload and use clean, beautiful images to showcase your work. Always have great makeup, hair, styling, l ighting in your pictures, and always use a model or someone equally as photogenic. You have one shot at making a first impression. And finally, make sure you as an artist, have time to pamper yourself and put a little effort into getting ready before a meeting or shoot. Don't leave home without lip gloss and a welcoming smile.... after all, it is your job to put your best face forward. 

Happy New Year!

Happy Twenty 10 

How bout that? Another decade! I'm excited about a bright shining, joy & beauty filled year to come! I celebrated NYE in Orange County with wonderful friends & family, danced the night away & made some New Year's Resolutions of course. I break my goals up into categories; I wanted to share with you my beauty resolutions! In random order.... 

1. Take time for the little things and pay attention to details, like painting your toenails in a color that makes you smile; like vibrant red or dazzling coral :-) 

2. Have good hair days more often! My sister Maria at City Salon, HB does such an amazine job on my color, I vow to do it justice more often. With an occasional blow dry and hydrating treatments for my ends. Also to try NEW things with my hair. I usually do one of two things; up or down. I've fallen in love with Hair accessories and clips and bows and braids.... time to start sportin em!

3. To do something daily to get my heart rate up and to break a.... well, to glow. I love taking the stairs (unless I'm schlepping my kit with me) I love working out on the ball and I hope to take at least 10 mins a day to maintain my health.... and my body confidence! 

4. To play with makeup colors that I usually don't use on myself. I am like everyone else; I have my 4 go to eye shadow colors.... but this NYE I did a smokey black, shimmering dark gray and silver look for the countdown, and I loved it. It was different for me and just plain Fun! I have no excuse, I have over 100 eyeshadow colors to play with, and by golly, I'm gonna use em! 

5. Where ever I am, what ever I'm doing, when thoughts  of fear, intimidation, or self-esteem issues jump in my mind, I promise to take a time out to look up at the sky and realize where my help comes from, I promise to speak life and love to myself and to the people I love... I promise to take time to cultivate beauty from the inside out... and to let my light shine! And of course, to blog all about it! 

Happy 2010 Makeup Memoirs!!

Blessings,

Jessica Hoffman

Makeup Artist / Hair Stylist / Beauty Journalist

Founder of Pure Beauty Ministries