Friday, December 17, 2010

Perfect Gift to light up your life...

...and it's only $15! It's seriously a must have for any woman on the go. This peppermint infused, light up lip gloss comes in 3 delicious shades including a champagne, a pink and a bronze. Not only does it look good it feels, well... delicious! But my fave feature of all is the light in the wand and mirror on the side of the package! No more braille re application in the middle of your GNO. This is a perfect companion for all that mistletoe you'll be standing under... 

Contact me to purchase your light up lip gloss! And if you want it by Christmas to add to a stocking, don't wait too long. 

Enjoy and Merry Kissmas! 

Saturday, November 20, 2010


It's here... Pure Beauty Project's Pink Carpet Event! 

Calling all ladies... walk the Pink Carpet, enjoy live music, light appetizers, beauty bags (to the first 40 who arrive), Beauty Documentary created by Founder Jessica Hoffman from backstage New York Fashion Week, Fashion Show by Fashionista's Market and  be inspired by Powerful Guest Speakers including Keynote Speaker- Model, Actor and International Conversationalist,  Johan Khalilian. Hugette Montesinos, Editor-in-Chief of Disfunkshion Magazine will be our emcee for the evening. 

Girls, you WON'T want to miss this night! 

Buy your tickets online today by clicking on the button above! 

See you there BEAUTIFUL!!! 

Sunday, October 31, 2010

On the Brink...


Jessica Hoffman & Pure Beauty Project

My heart sings when I see people's dreams come true, and DailyBr!nk makes that happen everyday, every week. I was introduced to DailyBrink while I was in New York City working with Head Photographer, Zack DeZon and it was love at first mention- then I looked at the site, and my love grew even more. Such a ravishing site committed to highlighting driven, talented individuals who are on the brink of greatness. As they say..."Meet the up-and-comers of tomorrow. Today." I cheerfully read through all the profiles and was delighted to find a speaker that would soon prove to be a perfect fit for Pure Beauty Project (more on that soon!) one month later, I found myself on the brink... Daily Brink!

 Check out my full profile and interview by Rebekah Allen and please spread the word - not just for my sake- but for all the future Daily Brinkers and those who can assist in helping other dreamers reach their destiny. 

"Where there is no vision the people perish." -Proverbs 29:18

"No Dreamer is ever too small; no dream is ever too big." Anonymous

Special thanks to Editor-in-Chief: Gary Goldman and Design & Photo Director: Jeremy Allen for being so gracious and for the opportunity to be a DailyBr!nker! 

Tuesday, October 19, 2010

Ruby's Ruby Lips

One of the models I worked on at the D & G / Naomi Campbell Party for NY's Fashion's Night Out was this lovely lady: Ruby. We had a blast working before the show and I think these ruby lips suited her just fine. 

Ahh.... there's no place like NYC. 

Thursday, October 7, 2010

Dolly Mix Beauty Story Behind the Scenes Video

A behind-the-scenes look at an editorial photo shoot in New York City. 3 models are featured in this spread with Key Make Up, Hair, and Concept by Jessica Hoffman. Come on into the studio and catch a glimpse of a day in the life of a make up artist, model, and photographer. 

See more at

Filmed on location at Kitchen Studios in New York City for DISfunkshion Magazine.

Filmed and edited by Kat Hennessey.

Photography by Zack DeZon

Assistant Hair and Make Up by Jen Paelmo

Models Provided by Major Model Management

Christina Vorobets
Amanda Nagode
Kelly Gervais

Sunday, September 26, 2010

Dolly Mix

So class... today we'll be using our palettes that usually sit closer to the bottom of our makeup kits. Today we get to play, blend, and explore the endless possibilities of color, color, color! Here's a peak at the makeup madness, otherwise known as our work space. My Makeup & Hair Assistant was Jen Paelmo, who was a perfect fit to my cheerful & vibrant set. Photographer, Zack DeZon captured the beauty of the makeup on our three picture perfect models- all of whom are from Major Model Management- Christina, Kelly & Amanda. To document it all- from the getting ready & all the makeup changes to the girls working the camera and the occasional dance break in between shots- was videographer, Kathleen Hennessey. So pull out your pen and paper, get ready to take notes and enjoy the images below. 

Organization is key. I love my quad roll up makeup case. (Purchased at Ricky's in NYC.) 

Palettes are a makeup artists BFF, so many options right at your fingertips! (And it lightens your kit). 
Makeup Forever's Color Pigment Palette was used for nearly every look at today's shoot. It's a must have. 

Meet the exquisite Christina Vorobets from Major, NY, who rocked this dual colored orange lip with 1920's brows over her naturally groomed eyebrow. I used the Makeup Forever palette on her brows, eyelids & lips. 

Miss Kelly Gervais in blue. Yes, even in sky blue lips she looks gorgeous. My inspiration for the blue used on Kelly, comes from my new & wonderfully talented NYC makeup artist friend, Stephanie West.

Major beauty! Our 3 lovely dolls looking like mannequins. Just wait till you see the final product in DISfunkshion Magazine in an upcoming issue. 

Until then... class dismissed. 


Tuesday, September 14, 2010

Dolce and Gabbana Fashion's Night Out in NYC

Dolce & Gabbana team up with Naomi Campbell's Charity to produce a celebrity studded event for Fashion's Night Out in NYC- and I was there to help get the models glamourous.

A deep, cherry-red vampy lip paired with strong, organic brows and clean doll-like skin completed the look. My lovely friend, NYC Celebrity Makeup Artist, Sokphalla Ban keyed the look... and I happily worked along side her.

Here's a peak at the models I worked on, the party I attended and all the glitz and glam that led to the grand finale... Naomi and her 'girls' dancing in the streets of Manhattan.

The lineup for the show

My work station and one of the gorgeous faces I worked on.

The girls during the party.

The hostess with the mostess- Miss Naomi Campbell and her choreographer, "Boom Cat!"

Key Makeup Artist, Sokphalla Ban

Catching a glimpse of legendary, Pat McGrath at the D&G party. She came to get Naomi Campbell picture perfect, and that she was!

Thursday, September 9, 2010

Project Runway at New York Mercedes Benz Fashion Week

Andy South heads East - to New York Fashion Week! 

Opening day for the Mercedes Benz Fashion Week in it's new home, Lincoln Center, featured one of Hawaii's own... Andy South. I was there to witness this epic moment for my fellow Hawaiian and was so proud, as he was one of the stand out collections within the Project Runway Shows- and I'm not just being bias, others agreed! 

So, to begin my Fashion Week coverage, here is one of his most delicious pieces... perfect for a Fashionista's escape to Paradise. Good Luck Andy! 

Images courtesy of IMG 

Friday, August 20, 2010

Quick Fix

When all else fails... bun, red lips and 'double feature' eyeliner. Total getting ready time: 12 minutes

Monday, August 9, 2010

Past, Present & Future

Epic cover... 
Thank you Vogue for inspiring us artists with this luxurious collection of out of this world beauty and for bringing back the Supermodel! Yes, J-Lo and Beyonce are fiercely gorgeous, but I want to see more SUPERMODELS of the past, present and future on the covers of our Fashion Magazines! 

Who's With me?

Monday, July 26, 2010

MONDAY MUSE: The Naked Truth

Monica Belucci, Sophie Marceau and Eva Herzigova are my heroines! Finally, women brave enough to grace the cover of  an International Magazine such as French Elle... without a stitch of makeup on. (And an Editor-in-Chief whose finally daring enough to let them) Of course they still have the best photographers with all the right illuminating touches, but these women are baring their true beauty and look so comfortable doing so. No lip gloss, no mascara, no bronzer to create supermodel cheekbones or gorgeously smudged eyeliner to brighten their eyes- just a twinkle in their gaze and healthy, well taken care of skin. How refreshing it is to see authentic beauty and not just a computerized version of a celebrity. Thank you French Elle for showing us refreshingly natural yet feminine women, sometimes I feel the Fashion Industry has forgotten what that looks like.

 May these Covers serve as a pep talk to all women... never hide behind your makeup- you were born beautiful and makeup should only enhance your natural loveliness. And that my dear, is the naked truth.  

I was so inspired by these women, I set out to create my own 'Stars sans Fards' moment... 
(sans fards is a French idiom that literally means “without rouge/makeup,” but implies “openness.”)


Sunday, July 18, 2010

Monday Muse...

Who has time for the Monday Blues when there's such thought provoking art, beauty & imagination in the world, I sure don't! I'm looking forward to highlighting some of the images that make my heart pound & showing them off here, every monday in what I have affectionately titled, 


 As artists we have unexpected, surprising sources of inspiration on a daily basis... but let's face it, some days are more visionary than others. It's a powerful tool when we can keep our minds creatively refreshed and fed. And this is my way to help feed our appetites! 
Bon Appetit! 

Oh Vogue, how do I love thee? Let me count the ways... 
American Vogue, Italian Vogue... Belgium Vogue! 
I found these images online and it was lust at first sight. I want to do pictures like these! I've seen many model-in-the-water-pictures... and never anything as impressive as these beauties! I would love to credit the Makeup Artist for his or her genius work... but alas, the only credit I have for now is
Belgium Vogue. 
Gorgeous. Just plain Gorgeous. 

Thank you to all the artists who's art I will be featuring. 
"Creative People are never on Holiday." -Andy Warhol

Thursday, July 15, 2010

Making a Splash!

Surfer, Model, Actress: Check. World Traveler, Philanthropist, Entrepreneur: Check. Sweet-Spirited, Warm-Hearted, Full of Compassionate: check. 

This swimsuit siren is more than meets the eye, Hanna Cornett is a gem of a person. I first met this beach beauty at The Tag the World Charity Event she co-produced at The Royal Hawaiian Hotel, where we snapped a couple of red hot, red carpet pictures together. As Facebook would have it, we became friends. :-) Months later, we found ourselves soaking up the Hawaiian Sun, as we darted across the island filming for a series called, Honolulu Social Diaries... beach days, birthday parties, sailing around Waikiki in private yachts... you name it, we filmed it. And all the while, Hanna was as sweet as Haupia Pie. Fast forward to May 4th, 2010 we find ourselves back at The Royal Hawaiian Hotel (one of my most fave hotels) but this time, I'd be working with Hanna, as her Makeup Artist and Hair Stylist. It's no work at all really, when you get to 'work' with a friend! 

We were surrounded by lovely people. HI Luxury Magazine's Associate Publisher Linda Woo and Creative Director, Gina Lambert greeted us as we arrived to the famous pink hotel, while the talented and gorgeously pregnant, Yu Shing Tin arrived with bags of colorful bikinis. We were done with the shoot hours earlier than expected with plenty of time for laughs in between. I've said it before and I'll say it again... when you find a job you really love, you'll never work a day in your life. And I know, even as hard working as Miss Cornett is, she would whole heartedly agree. I'm inspired by this Swim Suit Siren, not only to get my okole in the gym, but more importantly to make sure while I'm on this beautiful journey called life, enjoying a career that I have found such fulfillment in, I take every opportunity to bless others and to cultivate beauty in the lives of the people around me. 

Empowering, Inspiring, Motivating: check. 

Makeup & Hair: Jessica Hoffman, Mup Assistant: Nellie Schrimer, Photographer: Katherine Fernandez, Fashion Editor: Yu Shing Ting

Monday, June 28, 2010


Clean Makeup with a pop of bold color... one of my favorites, and oh so refreshing. 

On eyes: Makeup Forever Cream Pigment Palette / A blend of the red and pink. 
Shot by Daeja Fallas

LOST and found...

What a delightful reunion I had with 10 of the most beloved characters on LOST as they gathered together on the north shores of Hawaii to shoot for Entertainment Weekly with Michael Muller behind the lens. I had the pleasure of being on a great team as a groomer. I worked with Michael Emerson and Jorge Garcia. Farewell LOST... you will be missed. 

Sunday, May 23, 2010

Glam Goddess Preparation...

Preparing my makeup kit for Living Local's Glam Goddess' Makeover Debut! We filmed today at the lovely Salon Blanc in Honolulu, Hawaii. I can't post pictures yet of our winner, Kehau... but I will tell you, this experience was one of the most rewarding makeovers I've ever done. When I handed Kehau the mirror so she could take her first look at her new makeover, there was a moment of silence before she burst into tears of joy... that had the whole Glam Team getting teary-eyed as well. It's moments like these that really strengthen my love for what I do and the people I'm blessed to work with. 

Stay tuned for all of the Glam Goddess reveals and info! This Thursday at the Friends in the City Soiree... our blessed winner, Kehau will strut her stuff as she celebrates her Dream Makeover!  

GLAM TEAM: Bernadetter Baraquio of Living Local, Crystal Pancipanci of Panci Style styling it up / Alan V of Salon Blanc cutting it up / and yours truly coloring it up! I can't wait to show you the before and afters! 

Thursday, April 22, 2010

Pure Beauty Project + Guess by Marciano + Modern Luxury Hawaii Magazine

You're cordially invited to:
 Pure Beauty Project's First Fundraiser of the Year!

Mark your calendars for Thursday April 29th, for the Guess by Marciano and Modern Luxury Hawaii Magazine Private Cocktail Reception hosted by Jessica Hoffman. Click on the image below for all the details and remember to rsvp to:


Press Contact:

Rachael Matican


P: (212) 852-0534


GUESS by Marciano & Modern Luxury Hawai‘i magazine Celebrate a Night of Spring Fashion

Teaming up to Support the Pure Beauty Project

New York, NY – April 23, 2010 - GUESS by Marciano, the fashion forward lifestyle brand famous  for its trendsetting styles, and Modern Luxury Hawai‘i magazine, are thrilled to be celebrating an exciting new season of spring fashion with a private cocktail reception. This exclusive event, hosted by Jessica Hoffman, will take place at the GUESS by Marciano store at the Royal Hawaiian Center on Thursday, April 29, 2010 from 7:00 – 9:00 PM. A portion of the evening’s proceeds will go to the Pure Beauty Project, a program under Positive Connections, Inc.  

Jessica Hoffman, celebrity makeup artist and hair stylist, beauty journalist, model, and actress, is the perfect fit to host this spring shopping event in style. Jessica started the Pure Beauty Project to educate women on having a positive self image and self worth. Pure Beauty is committed to empowering women through their biannual conferences and events providing leadership building and mentorship opportunities. Pure Beauty Project is a part of Positive Connections, Inc., a non-profit organization dedicated to motivating local community members to develop positive connections with themselves, family, and others. 

“We’re so thrilled to be celebrating another great season of fashion at the Royal Hawaiian Center Store. Honolulu is the ideal location to host this event as it is full of the sophistication and energy that goes hand in hand with the GUESS by Marciano brand,” says Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS?, Inc. “This event not only allows us to showcase the newest collection but also to introduce our customers to the Pure Beauty Project, a phenomenal organization making a difference in the lives of young women, that we are proud to bring attention to.”

Local tastemakers and influentials will enjoy savory hors d'oeuvres and cocktails, while browsing the latest spring must-have styles from GUESS by Marciano’s full line of glamorous, unapologetically sexy clothing, accessories, shoes and handbags. Along with every purchase, shoppers will have the chance to sign up for M Loyalty, the loyalty program from GUESS by Marciano, as well as receive an exclusive gift with purchase including products from GUESS by Marciano, Modern Luxury, philosophy, OPI, Youngblood Mineral Cosmetics, Kiss My Face and many more. Guests will also receive a 20% discount on their purchase when they donate a minimum of $5 Pure Beauty Project. 

About GUESS by Marciano

GUESS by Marciano, the first brand extension from GUESS, Inc., follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront.  This contemporary runway-inspired collection, designed for the fashion forward woman, is daringly sexy, yet has highly sophisticated style that represents pure glamour in everyday fashion. GUESS by Marciano designs, markets and distributes full collections of women’s apparel as well as accessories. GUESS by Marciano boutiques are located in North America, as well as international metropolitan centers throughout the globe. You can also find the GUESS by Marciano collection in select flagship GUESS store locations, specialty stores, and online at  HYPERLINK "" 

About Modern Luxury Hawai‘i 

Modern Luxury Media, LLC ("Modern Luxury") is the largest publisher of city-regional magazines in the United States, currently publishing magazines across 13 major metro markets including: New York, Chicago, Los Angeles, San Francisco, Miami, Dallas, Houston, Washington, D.C., Atlanta, Honolulu, San Diego, Orange County, CA and Napa/Sonoma, CA. Modern Luxury Hawai‘i launched in December 2006, each issue is printed in both English and Japanese. Focused on "luxury lifestyle," including fashion, jewelry, dining, travel, design, automotive, art and architecture, Modern Luxury specifically targets the affluent reader.  Founded by brothers Michael and Stephen Kong in 1993 in Chicago.  HYPERLINK ""

Tuesday, March 16, 2010

Little Miss

ESPN's lil Miss Jamie Little was a doll to work with today! We shot in Newport Beach, in the studio of Michael Voorhees and out on location. Here is a behind the scenes look at the makeup room... where it all begins! 

Sunday, March 7, 2010

Breaking into the Beauty Biz

My inbox has seen its fair share of emails from inquiring minds wanting to know the ‘secret to my success’. While this is a loaded question and my reply could easily take on the look of a novella - let me make it simple: Here are my 7 recommendations to breaking into the beautiful world of beauty. 

1. Be a Beauty Bookworm: Read and collect as much knowledge as you can from books, magazines and online resources. I have 3 ring binders overflowing with inspirational tear sheets (pages from a magazine) of makeup I love, tips and tricks Iuse and products I can’t wait to get my hands on. 

2. Practice makes Perfect Makeup: Put your knowledge to the test! Get your brushes on all the pretty faces you can. I would practice on my sisters and friends all the time to increase my confidence and skill. (I still do!) This is possibly the most empowering step. Honestly, you can't practice enough! Never stop learning, never stop playing, never think you know it all, never stop desiring to grow as an artist and as a person! 

3. The Bold and the Beautiful: This is a career in which you have to display confidence if you wish to have your clients put their confidence in you. Believe in yourself and in your work! Steps 1 & 2 will get you to step 3! Words of life & inspirational images taped to your mirror at home will help you along this journey. If God has called you to this, he will equip you for this! “One important key to success is self-confidence. An important key to self-confidence is preparation.”

4. Gift with Purchase: Immerse yourself in the Beauty Industry. Get a job as a makeup artist or around makeup artists! Learn from doing and also watching. Put yourself in an environment where you can see and do makeup. Sephora and Cosmetic Counters are a great way to begin. You also have the opportunity to own your own cosmetic business; Artisty is a trusted brand that will allow you to start making retail profit right away. In fact, I have a team of makeup artists who are reaping the benefits of working from home and painting faces at the same time! Internships are educational and can be exciting - seeing first hand from seasoned professionals. I have an intern and makeup assistants whom I love having around- not only do they lighten my load, I get to help them jump start their careers too. I started my makeup career at Glamour Shots (a photo studio), then went to a makeup counter (Prescriptives & MAC), all along I was working with photographers and collecting images for my book! Which leads me to my next tip...

5. Testing- 1,2,3... : It is vitally important to work with photographers... and gooooood ones at that! My first fashion photographer I worked with, was celebrity photographer, Dominic Petruzzi ( He taught me a wealth of knowledge and continually pushed me to up my game. I’m so thankful for him. That was over 10 years ago, and counting. You’ll be working on TEST shoots to initially build your portfolio. Testing is done when you need pictures to build your portfolio- there is no client- just you, the model and the photographer (possibly Hair and Wardrobe stylists too) Expect to do work for free, especially when first starting out, later you can charge for tests- ‘paid tests’. I started working with modeling agencies, doing hair and makeup for the new models. This helped me create my portfolio, which acts as a visual resume. It gets you work, so work to get it right! 

6. Tools of the Trade: Build your kit - you can't do makeup without it! If you can purchase at least one product per week, your kit will grow. Do expect to put some money into it, this is your start up cost for running your own business. Make sure to keep track of everything you do and spend for your resume and taxes. Working in the industry will provide you with discounts. MAC offers a discount too. You'll need a business card and one other proof of work to get a 40% card for MAC. Becoming a rep for Artistry allows you to recieve up to 40% off as well. Email me for more info. Most major cosmetic companies offer an industry discount, you just have to go through corporate and they require tear sheets, credits and agency representation. 

7. “Hello World!”: Now that you have the tools, technique and confidence.... let the world know you’re ready to start as a Makeup Artist. Make simple business cards and print them cost effectively online ( or Create a page, a Facebook page and twitter. Use the social networks in your favor. Spread the word to family and friends and create a referral incentive (“refer 2 clients to me, recieve a free makeover” for example) Make sure you only upload and use clean, beautiful images to showcase your work. Always have great makeup, hair, styling, l ighting in your pictures, and always use a model or someone equally as photogenic. You have one shot at making a first impression. And finally, make sure you as an artist, have time to pamper yourself and put a little effort into getting ready before a meeting or shoot. Don't leave home without lip gloss and a welcoming smile.... after all, it is your job to put your best face forward. 

Saturday, January 2, 2010

Happy New Year!

Happy Twenty 10 

How bout that? Another decade! I'm excited about a bright shining, joy & beauty filled year to come! I celebrated NYE in Orange County with wonderful friends & family, danced the night away & made some New Year's Resolutions of course. I break my goals up into categories; I wanted to share with you my beauty resolutions! In random order.... 

1. Take time for the little things and pay attention to details, like painting your toenails in a color that makes you smile; like vibrant red or dazzling coral :-) 
2. Have good hair days more often! My sister Maria at City Salon, HB does such an amazine job on my color, I vow to do it justice more often. With an occasional blow dry and hydrating treatments for my ends. Also to try NEW things with my hair. I usually do one of two things; up or down. I've fallen in love with Hair accessories and clips and bows and braids.... time to start sportin em!
3. To do something daily to get my heart rate up and to break a.... well, to glow. I love taking the stairs (unless I'm schlepping my kit with me) I love working out on the ball and I hope to take at least 10 mins a day to maintain my health.... and my body confidence! 
4. To play with makeup colors that I usually don't use on myself. I am like everyone else; I have my 4 go to eye shadow colors.... but this NYE I did a smokey black, shimmering dark gray and silver look for the countdown, and I loved it. It was different for me and just plain Fun! I have no excuse, I have over 100 eyeshadow colors to play with, and by golly, I'm gonna use em! 
5. Where ever I am, what ever I'm doing, when thoughts  of fear, intimidation, or self-esteem issues jump in my mind, I promise to take a time out to look up at the sky and realize where my help comes from, I promise to speak life and love to myself and to the people I love... I promise to take time to cultivate beauty from the inside out... and to let my light shine! And of course, to blog all about it! 

Happy 2010 Makeup Memoirs!!

Jessica Hoffman
Makeup Artist / Hair Stylist / Beauty Journalist
Founder of Pure Beauty Ministries