Monday, December 21, 2009

Gift Cards

Free lipgloss with the purchase of a Gift Card. Offer ends Dec 31st, 2009. Buy one as a gift... and buying one for yourself, counts as a gift! 

Contact me to purchase your gift card today. / 714. 403. 5683

Friday, October 9, 2009


 Backstage at the vibrant ARISE show... I got to meet supermodel Coco Rocha. I got to 'talk story' with her about Canada (her home!), my visit to Vancouver last year, and of course the backstage model mayhem! It was nice to meet her after I've been admiring her work for some time now. Here are some quick snapshots of behind the scenes with Coco. 

Friday, October 2, 2009

Doll Eyes

Here is the makeup look I created for the Acid Dolls Runway Show.

And this... is how you achieve it. 

1. Natural-Colored Cream Eyeshadow as a base. (Water-proof Eye Paint by MAC in Untitled) all over eyelid from lashline to brow. From inner corner of the eye (almost touching the bridge of nose) to  to the outer most part of the eye, extending towards the temple. You can cover the cream with a matching powder eyeshadow to set, I used Brule by MAC, a matte ivory color. 

2. White Eyeliner around rim of the eye, upper and lower lashline. (I used Fascinating Kohl Pencil from MAC)  Bring liner to the bridge of the nose to form a point, and exaggerate an extended line out to the temple. Make lines thin and clean. At the end of the makeover, I applied Shu Uemura Cream Pearl Pigment over the top of the white eyeliner to really make it shiny and pop! You can use a powder pigment as well... just make it really intense! 

3.Work Metallic Brown Cream Eyeshadow around the white. I like to think of it as “hugging” the white eyeliner. I used my favorite go-to color, Rich Ground Fluidline by M.A.C. If you don’t have this in your kit... I highly recommend you make that happen! It’s brilliant and only $15 retail. Basically where the white ends, Rich Ground begins. Then continue to apply Rich Ground Fludiline all over the lid and blending it into the crease. Because it’s a cream, you get a clean line (when working around the white) and you get a great color payoff in general. Rich Ground also extends out to the temple.

4. Blend an orange-tinted brown powder eyeshadow into the crease over Rich Ground and blend up and out. Please use warm colors; browns with an orange undertone. I used a lot of Soft Brown Matte by MAC, (one of my all time fave colors!) the colors Saddle, Espresso and a hint of Orange to brighten it all up. (all by MAC) Blend the same eyeshadow combination into the bottom lashline, from the white eyeliner on down.

5. Next apply Waterproof Black cream eyeliner. I used Fluidline by MAC with an angle brush on the upper lashline in the lashes, and on the lower lashline, in between the white pencil and Rich Ground fluid line. I save the black for last so it won’t smear. This will give you a guidline for the lashes that are to follow. 

6. Then apply the top lashes first with black glue. Next apply the bottom lashes underneath the white eyeliner. The bottom lashes will NOT be touching the real lashes. 

7. Over Extended Eyebrows. I use an eyebrow pencil first, usualy in taupe, then I go over the pencil with an angled brush and an appropriate eyeshadow. This will look different for every eye and brow shape. Use your judgement with these pictures as a guide line. You can do the brows earlier on in the makeover to help give you a guidline. 


Model: Calli Wagner with / Photographer:

Makeup: / Hair: Alan V. from

Thursday, October 1, 2009

Acid Dolls Fashion Show at The Fashion Unleashed Event.

The lights grew dim as the Who's Who of Hawaii took their seats. The booming melodies from the speakers seemed to be the only glimpse of commotion.... until you peak backstage that is. 

Here is your look at what goes on behind the curtain as the rest of the world waits for the show to begin! 

Monday, September 28, 2009

Mercedes-Benz Fashion Week: Backstage at the Rosa Cha Show

Think the art of makeup is lavishly delicious? Try being backstage at Mercedes Benz Fashion Week at Bryant Park in New York.... it was like being at Baskin Robbins and being able to try all 31 flavors! There was so much to look at, so many people to chat with and so many gorgeous garments and products that caught my eye. As a Makeup Artist and Hair Stylist myself, this was my favorite part of attending Fashion Week. I was lucky enough to see so many fantastic shows such as Arise, Jill Stuart, Christian Siriano, Argentine, Venexiana and Tommy Hilfiger to name a few... but the very first show I went to was Rosa Cha, which perfectly melded my two worlds together; a tropical rush of swimwear with the chic city ambience and style. I didn't waste anytime after the show, and made a beeline for backstage... there I met the talented and oh so sweet, Fred Vellon, National Makeup Artist for M.A.C Cosmetics who gave me the low down on the inspiration for the look, the products and the love of makeup! I also met one of the
 'it' girls of the supermodel world, Chanel Iman whose sugary personality made her as charming as she is gorgeous! Enjoy the eye candy below!!

Thursday, September 10, 2009

Behind the Scenes of a New Reality Show coming soon to Newport Beach...

Another fantastic Shoot working with Team Voorhees! This picture was taken at Michael Voorhees' amazing studio on 16th street in Newport Beach, CA. We shot in the studio and later, we took Dominque, the camera crew and myself into the RV and went down to Newport Beach on location! Great day! 

Beautiful Red Head, Dominique from Brand and from the Janice Dickenson Show.

I love her hair!! 

The gorgeous, talented Celesta from Elite! And sexy Andrea in the back waiting in the makeup chair. 

I love behind the scenes! Look at all these cameras! Good thing I'm not shy :-) 

 Doesn't Celesta look like Heidi Klum in this picture! This was just a snapshot I took, before she went to shoot! She's fantastic! 

Friday, July 24, 2009

DISFunkshion Fashion Editorial on Newsstands now!

Check out the latest issue of DISFunkshion Magazine to see the entire fashion editorial. 
Makeup & Hair: Jessica Hoffman, Model: Cassidy Metter /Ford, Photog: Adam Jung, Stylist:Hugette. Shot at Pacific Focus Studios.

Happy viewing!

Thursday, July 16, 2009

Entertainment Weekly / LOST

I had the pleasure of working with Daniel Dae Kim, (for the third time) as well as the lovely Yun Jin Kim on a photo shoot for Entertainment Weekly. It's so nice to work with Daniel again, from the first time I worked with him for a television commercial to this shoot in Kahala... he's been ever so sweet! This day, his beautiful wife and cute lil boy showed up to the shoot to watch Daddy... I love seeing that!! We had a blast on the beach of Kahala and I got to work with some of my friends on the shoot as well. Out of all the beautiful, incredible pictures we shot that day, this was the only one to make it into the magazine. As a Hair and Makeup Artist you always hope that they'll pick the close up shot, but alas, this was the lucky image that made its debut in Entertainment Weekly. 

The hot stars from LOST: Yun Jin Kim and Daniel Dae Kim

Wednesday, July 15, 2009

Untamed Heart

I was delighted to have worked with the Hamptons Magazine as a Hair and Makeup Artist, on their Fashion Editorial entitled, An Untamed Spirit. We were all over the island of Oahu, from the beaches of the east side, to the shrimp trucks of the North Shore, from the red dirt farmland of Kunia to the mountain tops of the Pali! This island has so much to offer... and we took full advantage of every opportunity! I just love my work, even if it's 12 hours of working, I can't get enough of it! I heart being a Makeup Artist. <3

Friday, July 3, 2009

The Beauty Industry + A Message of Purity = Pure Beauty Ministries 
A Foundation Empowering single women to live a life of vision, to embrace their dreams, to realize their value and to pursue the beautiful path of Purity.  

A dear friend and lovely young lady, Cassidy Metter (has since signed with FORD Models) was my very first model for my new foundation, Pure Beauty Ministries. We shot these images in back of Diamond Head, and prayed for sunshine! Although we had to sit through some rain, we ended up with the picture perfect light that I was praying for! Isn't that life, we get all frustrated when we have to 'wait through the rain', but God always blesses those who love him and are obedient to his word. He often blesses us in spite of us... and after the rain, comes just what we needed... a little bit of warm, golden sunshine from Heaven! I just love this sunburst in the picture above. 
Miss Daeja Fallas shot these, along with her assistant; a great up and coming photographer Dallas Nagata... check them out at It's a beautiful site, with amazing pictures (as seen here!) This was taken from Daeja's Camera as she captured a beautiful moment in time... Look how the light of Heaven just shines down, from between the trees and touches the skin of this lovely young girl, dreaming about life. The Words Pure and Beauty can be seen through these images.... job well done ladies!! 

And here's the crew who made it all happen: The Fab Four: 
Model: Cassidy..... Director/Makeup/Hair: Myself..... Photographer: Deaja Fallas (wearing a perfect shirt for the shoot, "Beauty is Forever.").... Photographer Assistant: Dallas Nagata.

Please Check out: for the whole story and some other treasures! 

Love Jessica Justina
Founder of Pure Beauty Ministries

High Voltage

With this electrifying color collection, you'll be sure to ignite some excitment where ever you're bold enough to wear this HIGH VOLTAGE look! Maybe it's only in the studio, like our model, Kayko... or maybe you're the dare devil of your friends and would be willing to convert this look into something you'd wear to a concert or fashion event... My advice, go for it! Just remember with this high powered look, the lips play a supporting role and should be kept light and juicy (except when we're in the studio, we plug rhinestones onto them!) ... you wouldn't want to blow a fuse! 

Monday, June 29, 2009

Magic Show

Behind the Scene is where (most) of the magic happens... 
And I love being the one to hold the magic wand!
Here's a peak at the makings of a Beauty Story I directed with my dear friends, Model: Allison Lageeste, 
Photographer:  Daeja Fallas, Hair & Makeup: yours truly! Featured in Hawaii's national fashion magazine, DISFunkshion.


You’re a cheerful, vivacious woman... why should your makeup be any different! Let your little light shine this spring with a splash of citrus hues on the eyes and kool-aide stained lips for an undeniably radiant you. It’s kind of like Crayolas for grown-ups... only now, you don’t have to worry about staying within the lines. 

Funkshional Trend: Pop Art. 

Bright is Right.... Now! Go ahead, summon your inner Picasso as you embrace the colorful world of spring! Pick your favorite shades of the rainbow, and go for it. Brush on complimentary golds and violets for an intensified duo that’s sure to make your eyes pop. 


Trend: Art Major. 

Legendary Makeup Artist, Kevyn Aucoin once said, “There are no rules in makeup.” We couldn’t agree more! In the past we’ve been told to pick just one color to use to play up the eyes; this time around, the skies the limit. Express 

yourself with all the colors of the wind... all at once!

Loud Mouth: 

Don’t forget about your pout. Lips play a supporting role in this work of art, but that doesn’t mean they go unnoticed. Cotton candy and cherry stained lips should be served sheer and shiny this spring. 

For this editorial take on the trend, start with a neutral cream shadow to help intensify the vibrant color you’ll be painting with. “I love to think of makeup as an art form,” says Makeup Artist Jessica Hoffman, “and not just the paint-by-numbers sort of makeup we do day in and day out. I love to push myself to create looks that are outside the box. Color doesn’t have to stay within the perimeters of the lash line and brow bone. Take it to the extreme. Use different application techniques as well. For instance, I took a tapered crease brush and picked up bright orange loose powder eyeshadow and sprinkled the color over the eyes by tapping the brush off the back of my hand. Some pigment even landed in the eyelashes... I loved it!”  

Work with warm and cool colors to create balance within this otherwise arbitrary application of color. Hoffman uses cool colors such as purples, blues and greens to extend to the temple and down on the tops of the cheekbone. She keeps the warm splashes of orange and gold near the lashline to draw the attention back to the eyes. 

When you look good you feel good, and vice versa. So let the world see just how wonderfully 

multi-faceted you are; you happy, vibrant, colorful you... Now that’s a bright idea!

Products you’ll love:

Bobbi Brown 'Brights' Eye Palette (Limited Edition) $70. / Nordstroms

Guerlain 'Ombré Éclat Exotic Paradise

 Eyeshadow Palette $58 / Nordstoms

Makeup Forever 12 Flash Color Case $93 /


Written By: Jessica Hoffman

Makeup and Hair:


Assistant Photographer: Elliot Takane

Model: Kristoria for Premier Models and Talent

Tuesday, June 23, 2009

Little Surfer Girls

About a year and a half ago, I got a call from a London Based Magazine called Cooler, they were going to be shooting in Hawaii and wanted to book me as the Makeup Artist and Hair Stylist. I was stoked! I ended up working with Sanoe Lake, Sonya Balmores and Alana Blanchard. All of whom are beautiful girls and I so enjoyed working with them all.
Alana Blanchard is the best friend of Bethany Hamilton, a modern day hero since she survived that infamous shark attack, and someone I really admire. Alana and I talked a bit about Bethany, and the attack... but we also talked about life and adventures, travel, boys, boards and of course makeup and surfing! (Not necessarily in that order!) Here is some behind the scenes look at the cover shoot we did with Miss Alana for COOLER Magazine. 

Close up of the behind the scenes... reapplying lip gloss on the beach!  

And the big picture... 

And finally the Cover Shot with our cover model, Alana Blanchard. Makeup and Hair by yours truly! 

I was inspired to post these pictures and write about the shoot after a chance meeting yesterday with some pretty incredible men of film making. They shared their story, and I shared mine. Enjoy the story below!

Today I had the incredible pleasure of catching the sunset at the Turtle Bay resort while having cocktails (well, okay... so I had a strawberry/banana smoothie!) with a wonderfully talented group of men; the Producers, Writers, and the Director of the new movie on the life story of Bethany Hamilton called Soul Surfer. I was enthralled by their stories, moreover, Bethany's story. I've had the great privilege of meeting Bethany and her family in the past, and was really touched by Bethany's faith and strength, but also her gentleness and love that just poured out of her. I remember talking to her mom about possibly doing makeup on the set of the movie that they would one day be making of her beautiful daughter's powerful story.... well that day has come, and Hawaii will be happy to hear that they begin filming Sept 15th. (The day before my mom's birthday... easy to remember!) I was excited about this major motion picture coming to Hawaii, but after this fateful, joyous encounter on the shores of Turtle Bay, I'm even more elated! I was in the company of dreamers, visionaries, achievers, story-tellers and I left so high on life and eager to create myself!! It was a glorious day on the North Shore... and this was only the beginning to the story of Soul Surfer comes to Hawaii. Many more to come... 

This is the cover of Bethany Hamilton's Book, Soul Surfer, that will soon be a major motion picture. (Just to clarify, I didn't do the makeup and hair for this cover) Wait till you hear the ALL STAR cast!! I'm talking all-star. I can't wait to finally read this cover to cover, and as I linger in my Turtle Bay room overlooking the East Bay, with the sliding glass doors open to reveal a summery, sweet breeze, this seems to be the perfect time and place to do so. Let me please, entice you with an excerpt of Bethany's book. This is actually the opening paragraph.

" It came, literally, out of the blue. I had no warning at all; not even the slightest hint of danger on the horizon. The water was crystal clear and calm; it was more like swimming in a pool, rather than the deep ocean waters in Kauai, Hawaii, where I go almost every morning to surf with my friend Alana Blanchard or the other girls on the Hanalei girls' surf team. The waves were small and inconsistent, and I was just kind of rolling along with them, relaxing on my board with my right hand on the nose of the board and my left arm dangling in the cool water. I remember thinking, " I hope the surf picks up soon... ," when suddenly there was a flash of gray. That's all it took: a split second."

And she sums it all up pretty incredibly toward the end of her book:

"But for me, knowing that God loves me and that He has a plan for my life that no shark can take away is like having solid rock underneath me. (Matthew 7:24-27) Look, lots of bad stuff happens to people. That's life. And here's my advice: don't put all your hope and faith into something that could suddenly and easily disappear. And honestly, that's almost anything. The only thing that will never go away, that will never fail you, is your faith in God." 

I'm so blessed by her story... and I'm excited to see her story come to life this September, here in Paradise! 

Thursday, June 18, 2009

Survival of the fittest!

I had the pleasure of working with Miss Sydney Wheeler (who just survived 8 episodes of Survivor!) in Newport Beach last week on a shoot for Protest, a Holland based surf wear company. We had an amazingly fun time working... if it can even be called that. When you work with fabulous, professional and fun-loving people... a 13 hour day, goes by in a blink of an eye. I never looked at my watch once! It was a four day shoot with the one and only, Michael Voorhees Photographer, and his talented tight-knit crew! All of whom I just love. Looking forward to many more exciting shoots with this team! Look for coming blogs all about the Protest shoot!! Here's a sneak peak at our colorful cast!! 

Here is a beauty shot of Sydney! I just love how her hair turned out... and it's so simple to do! First I started with volumizing spray (Add Volume by KMS) at the roots, then spritzed each individual lock of hair with Sea Salt Spray (again by KMS) as I twisted each strand and wrapped it into a mini bun, securing each with a hair pin. I continued that process until I had about 5-7 twisted buns. Then we proceeded to do her makeup while letting the hair set. Once we did the makeup, it was time to shake out the hair. I ran my fingers through the tight coils to smooth it out. (I avoided using a comb as to not take out too much curl) We finished by having Sydney flip her hair upside down, as I sprayed and teased (this time using a large tooth comb) to add even more messy volume. Once she stood up right, it was time to add a lil shine serum/ anti-frizz spray to leave the waves with a glossy finish. And waaa laaa... Here is the finished product!

Makeup was kept quite fresh and pure! Just the way I like it :-) I used a lot of cream and gel products to keep it looking glossy, but not sweaty. Some of my all time favorite products are:
Tarte Cheek Stain (Sephora) and Neutrogena Shimmer Sheer (now discountinued! Ugh!) Both of which I apply with a foundation brush using a patting motion. When you 'rub' a product on to the skin, you just move product back and forth, patting motion is more intentional... you have to be in control of the makeup, and tell it where to go! More on this makeup in my next blog!  

Thursday, May 7, 2009


There are those days when you thank God you do what you do, when you feel so blessed and over joyed to be in the career that you are in... and this was one of those days!

Day 1 of 6 for a print photo shoot for a bathing suit catalogue for Cyber Swim. I was booked to do Hair and Makeup for 8 girls throughout the week. The client, Lisa (who is incredibly sweet & professional all at the same time) put me up at the Turtle Bay Resort for the week, and I booked one of my best friends and extremely talented artist, Crystal Pancipanci as my second artist for the dream job. We also had Meileen Ramos assisting us throughout the day as well. With three artists to four girls, everything went by so smoothly and there was time to enjoy the talent and the day. Of course, having a wonderful, efficient, easy to work with photographer always sets the tone for a beautiful day. Thank you Michael Voorhees Photography!! Overall we were all pretty happy campers! Here is how Day 1 unfolded....  

Me with Cameron Diaz... actually I got to work on the lovely Valentina Hubsch, a dead ringer for Miss Diaz, even down to the happy, bubbly, joyful attitude! Nothing like sitting on the sand, under the shade of a palm tree working away!

The talented and very lovely ladies of Cyber Swim! What a phenomenal group... we were friends from the get go!

The hilarious and beautiful Nathalie Geld! What a treat it is to work with her... she'll keep you laughing and mesmerized the whole day through. 

Group shot! We happened to find Jane, a beautiful older woman, who was lounging in the sand, and she happened to be wearing a Cyber Swim Bathing Suit... so.... we put her in the shot! She was a fantastic sport. We were all inspired by her beauty and confidence! Talk about being in the right place at the right time!

This was our tent set up on the beach, so the models could change quickly between shots! And my sassy Makeup Artist Panci striking a pose. 

Day 1: 13 hour work day. With a 3 hour lunch break in between. 
Great day at the office!

Sneak Peak

Always so enjoyable getting to work with your friends in the industry. Here's Brigitte Patton as DISFunkshion Magazine's newest model.... and here's what she has to say! 

Ohhh... I love you too Brig! 

Here's some sneak peeks behind the scenes... but I can't give too much away, you'll just have to buy the new issue when it comes out! You can pick DISfunkshion up NATION wide now at any Barnes and Nobles store!

The makeup and hair for this story was equal parts rock n' roll and girly-girl... just like our model. For each look I used sequins, jewels, glitter, stickers and applied them to the skin, eye and eyelash with Duo lash adhesive glue. Even the flower in the hair was embellished with rhinstones and glitter. 

We rocked it out for this shoot... literally. Microphone included. 

My set up! Thank you to my amazing assistant, Lorena for helping me with the shoot &  of course the clean up as well! 

Jumping in between shots to freshen up the rock star- barbie hair. 

Hit up your local craft store for some bejeweled goodies for your makeup kit! 

Brigitte in action. Doesn't she resemble Vanessa Millinno?? (Gosh, I love this hair!!) 

It ain't over till the phat lady sings (phat: pretty hot and talented!) 
All photos are of course, at this point, un retouched.  

Friday, February 20, 2009

In the LIME Light

beauty |ˈbyoōtē|noun ( pl. -ties)1 A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, esp. the sight

We know that beauty can't be judged objectively, for what one person finds beautiful may not appeal to another. Therefore all shapes, all colors, all forms may in fact be, beautiful. That's the thing about beauty.... you can find it anywhere, and in anyone. Now isn't that beautiful? 

Here are some shots I think are just beautiful....

Rich, saturated, vivid hues, using bold shapes.... I love having the freedom to create the makeup that makes me melt! And with this artistic interpretation of beauty... it's sure to be in the lime light.  

Thank you 2 DISfunkshion Magazine for publishing such compelling Fashion & Beauty Editorials & thank you to Allison for being my muse!